Bringing Fire Consulting has illuminated these clients:

MongoDB, Inc.


MongoDB, Inc. is one the brightest stars in open source technology today, developing MongoDB, an amazingly fast and scalable document database. Their product has seen rapid adoption in the 5 years since its inception, at every level of the tech industry, from startups, to high-performance online services such as Foursquare, to Fortune 500 companies such as Cisco, and Met Life.

Engagement (December 2012 – present)

Bringing Fire Consulting principal Avery Rosen works with the MongoDB, Inc. executive team on editorial strategy and content production, for internal and external communications, both written and presented. Beginning in late 2015, Avery is also spearheading an initiative to launch an engineering blog, written by MongoDB Engineers.



TNTP is a national nonprofit committed to ending the injustice of educational inequality. Founded by teachers in 1997, TNTP works with schools, districts and states to provide excellent teachers to the students who need them most and advance policies and practices that ensure effective teaching in every classroom.

One of their products is Teacher Track 2, a SaaS solution for schools to track the entire lifecycle of teacher hiring, from recruitment to certification validation.

Engagement (September 2015)

Teacher Track 2 is a web application with a MongoDB backend. Bringing Fire Consulting did a analysis of TNTP’s use of MongoDB, focusing on the maintenance, performance, and scalability implications of the existing schema design. We provided short, medium, and long-term strategies to incrementally improve the design, upgrade to MongoDB 3.0, and migrate their environment to AWS. We also implemented MongoDB Cloud Services management of their replica sets, and fixed a bug in the MongoDB Automation Agent code as a byproduct of this process.

Foreign Affairs


Since its founding in 1922, Foreign Affairs has been the leading forum for serious discussion of American foreign policy and global affairs. It is now a multiplatform media organization with a print magazine, a website, a mobile site, various apps and social media feeds, an event business, and more.

Engagement (April 2014 – July 2014)

Bringing Fire Consulting is advising on Search Engine Optimization (SEO). This project involves analysis of infrastructure performance, page design impact on page load time and Googlebot legibility, URL structure, site interlinking, and other search optimization best practices.

Penrose Judaica


Andrea and David Rosen had a vision: create a well-designed, polished, e-commerce gallery where they would curate and offer only the finest and highest quality artistic Judaica. They had the will and the means to launch the venture, but no experience with internet businesses, let alone e-commerce. They had developed excellent connections with artists over several years, but the actual business was stalled, the site launch indefinitely delayed.

Engagement (January 2012 – January 2013 and ongoing)

Bringing Fire Consulting took on complete responsibility for of the development of the business, managing staff, technology, product formulation, marketing, back-end, and operations. From development to launch, BFC:

  • Built and managed staff for design, development, copy writing, and marketing
  • Wrote and administered surveys
  • Conducted user testing for design iteration
  • Handled interactions with all vendors
  • Led the tech and product teams
  • Directed email and display marketing efforts
  • Ran SEM campaigns
  • Based decision making off of site analytics
  • Set up the site’s payment gateway
  • Set up drop-shipipng logistics

The Rosens are now handling day-to-day operations and retain BFC for occasional updates and projects.

B-Complex Creative provided design and Handsfree Design developed the site on the Magento platform.

Pipeline Medical


Founded by brothers Marc and Robert Glasgold, “Pipeline Medical Medical is forging a movement of surgical practices and aligned experts to bring best practices to the purchase and use of surgical supplies and devices by the independent surgery center sector.” Pipeline acts as an outsourced materials management division to smaller surgery centers that lack the resources to have dedicated staff for supply management, and so make do assigning supply management to a nurse. From day one, they save their clients at least 50% on their orders.

Engagement (August 2012 — August 2013)

Pipeline Medical hired Bringing Fire Consulting to develop a strategy for transforming the company from a mostly offline business taking orders via a web portal, into a modern internet-enabled business, utilizing digital media, e-commerce, and modernizing operations to reduce overhead. In addition BFC drove out a productization strategy leveraging Pipeline’s existing business reducing the supply costs of surgery offices, to offer services and products that create added value. This strategy turns their biggest obstacles to signing on new clients — the ordering nurses — into their advocates.



StampStreet’s mission is to become the new global standard for addressing, a platform of virtual addresses to power a rapidly growing group of applications. StampStreet aspires to “map the unmapped” for locations around the world that are of interest and relevance. Whether facilitating aid, powering emergency services or simplifying package delivery, StampStreet will help those without formal addresses to transmit and receive goods and services more easily than ever before.

Engagement (July 2012 – January 2013)

StampStreet founder Maria Al Zahrani engaged Bringing Fire Consulting to advise on technology direction and business strategy. BFC acted as liaison to the agency she retained to develop the site prototype, and scoped the feature set for the product based on feasibility and timeframe.



Boinc is a streaming music service, with contracts with telcos over South America.

Engagement (May 2013 – July 2013)

Beyond Oblivion was facing launch deadlines, required technical hands-on work, and did not have the time to staff up. Bringing Fire Consulting brought their database layer up to production-ready, by setting up MongoDB replica sets and backups, as well as Mysql replication and backups. BFC also chose and implemented monitoring and on-call solutions for their staff, and worked on a project for migrating their hundreds of Terabytes of music data from a sadly unreliable distributed filesystem to enterprise storage.

Game Changer


GameChanger is changing the way amateur sports teams collect, manage and share real-time information. Their mobile app and website provide scorekeeping, stats, live GameStream plays and recap stories for thousands of youth, high school and college teams.

In the summer of 2012, Game Changer ran into production problems with their web servers, which were locking up in spite of available resources.

Engagement (single day, summer 2012)

Bringing Fire Consulting came in for a single-day bug hunt and found the source of the performance problem — a live-lock in their architecture — within hours.




Greene Harvest CSA is a CSA in Fort Greene, Brooklyn, where Avery lives. He’s been serving as the technology coordinator on the all-volunteer team since 2010.

Engagement (Ongoing)

Avery serves as tech coordinator. He migrated GHCSA’s coordinator communications from an email list to Podio groupware, migrated the site from a Google Site to WordPress, set up MailChimp to manage list emails, and set up some social media integration. Avery also did analysis of distribution and other process issues.

Vax Moto


Avery parks his motorcycle at Vax Moto, a unique parking garage and workshop space in Park Slope/Gowanus. When he first arrived, the site was all flash and no-one could find it online.

Engagement (Summer 2011)

Avery was disgusted with the sorry state of Vax Moto’s online presence and deputized himself to fix it. He migrated the content to WordPress, did some SEO work, and set up the Yelp and Google Places listings, and now Vax Moto is coming up nicely on searches for “Brooklyn Motorcycle Parking.”